Gabriel adds SKUs to ReadyMount strut line
Gabriel (Ride Control LLC) reports it will offer more than140 ReadyMount fully assembled strut SKUs before the end of January 2012. At that time, Gabriel ReadyMount coverage will exceed 105 million vehicles with 2,000 applications.
“We are quickly releasing new ReadyMount applications and the total number of offerings will rival the coverage of our major competitors within the next 90 days,” says Lisa Bahash, president and CEO, Gabriel.
All new Gabriel designs are precision-engineered to OEM specifications, before Gabriel tests the unit and components for durability and wear on a quarter car testing rig, the company notes. Then Gabriel Answerman technicians manually fit test and ride test every new design to ensure it fits properly and meets Gabriel high standards.
“As a structural subassembly of the steering/suspension system of the vehicle, customers have a lot riding on the pre-assembled struts select. That’s why Gabriel goes to such great lengths in the design and testing of Gabriel ReadyMount assemblies,” continues Bahash.
The market demands ReadyMount pre-assembled struts and the industry has seen a significant increase in fully assembled strut usage as people keep their vehicles longer and are required to perform more maintenance on the vehicles.
Gabriel ReadyMount assemblies typically shorten a “four-corner” installation job by up to one and one-half hours for an installer because all the components are included in the unit, so there’s no time spent disassembling and reassembling an entire unit. In addition, all the parts are new and fully assembled so there is no chance of missing parts, no special equipment is required and installations are faster and safer, especially for the DIYers who may not be familiar with the complexity of a traditional strut job.
Gabriel ReadyMounts use precision-engineered Gabriel strut designs that have been validated to 1,000,000 cycles and that feature Gabriel G-Force technology to improve tire contact with the road. Like all Gabriel shocks and struts, they have super-finished chromed piston rods that inhibit corrosion and enhance product life.
For more information, see the company’s website at www.gabriel.com.