GITI Tire Canada is running a sales and marketing campaign designed to promote its GT Radial winter tires and support its Canadian tire dealer network.
The GT Radial “Escape the Winter” Online Sweepstakes will run through Dec. 10, 2011. The Grand Prize is a $5,000 Canadian Air Travel voucher, but another 50 entries will have the opportunity to win $200 Visa gift cards.
Online advertising, social media such as Facebook and Twitter, and retail POS will help drive consumers to the new GT Radial Canada website (www.gtradial.ca), where they can enter to win. The website also will:
1. help them locate their nearest tire dealer, and
2. provide tips and advice on winter tires.
“Last winter was pretty brutal for much of Canada so an opportunity to win a $5,000 Air Canada vacation should get some attention,” says Sales Director Lou Monico. “We’re using this contest to better familiarize Canadians with GT Radial tires and connect them with our retailers.”
The GT Radial Champiro WinterPro is one of the winter tires featured on the new GT Radial Canada website. A premium studless tire, it features NanoTek Silica technology and special rubber polymers that help maintain grip in frigid temperatures. It is available in 33 sizes and fits many of today's most popular cars, vans, pickup trucks and SUVs.
Another winter tire, the GT Radial Champiro IcePro, features a new, innovative studdable design. It is available in 28 sizes.
GITI Tire Canada is a subsidiary of GITI Tire Company Ltd. For more information on GT Radial tires, visit. www.gtradial.ca or www.gtradial-us.com.
