Harvick debuts No. 2 Champion Filters Chevrolet
Kevin Harvick Inc. (KHI) and four-time NASCAR Camping World Truck Series champion Ron Hornaday will debut the No. 2 Champion Filters Chevrolet Silverado in Saturday’s Smith’s 350 Truck Series race at Las Vegas Motor Speedway. The event marks the first official sponsorship for Federal-Mogul’s innovative new Champion line of automotive oil and air filtration products.
The No. 2 truck will feature the “Performance Driven” Champion brand’s iconic red-and-black color scheme and “bow tie” logo along with images of a variety of Champion filters. The sponsorship is part of Federal-Mogul’s extensive new relationship with NASCAR Sprint Cup Series driver Kevin Harvick, who is now the official spokesperson for the Champion brand’s globally respected line of spark plugs, as well as Champion wiper blades, performance chemical additives and filters.
“The Champion brand has won thousands of races covering nearly every form of motorsport, but this is the first sponsorship for our exciting new line of automotive filtration products,” said Michael Proud, marketing director, North America, Federal-Mogul. “Kevin, KHI and Ron Hornaday are excellent representatives of our brand and the world-class technologies featured in every Champion product.”