Hankook awards Ford Explorer to contest winner
Teresa Holder of Jonesboro, Ind., is the winner of Hankook Tire America Corp.’s Great Catch 2011 Ford Explorer Limited Giveaway. The Great Catch giveaway had more than 44,000 entries submitted.
Soo II Lee, president of Hankook Tire America Corp., presented Holder with the key to her new vehicle on-field before the first pitch of the Detroit Tigers’ game versus the Kansas City Royals at Comerica Park in Detroit, Mich, on Aug. 30, 2011.
“I’m really excited to have won,” says Holder, a 56 year-old mother and wife. “This is an amazing prize from Hankook, and I definitely know what kind of tires I’ll be buying from now on!”
Holder was looking forward to being on-field with the Detroit Tigers players. Following the pre-game presentation ceremony, Holder and her husband joined Hankook’s President Lee in a VIP suite to watch the game. Holder also received a signed baseball from Tigers right fielder Magglio Ordonez.
The Great Catch giveaway is Hankook’s third baseball-themed promotion in the past two years, and has been successful as the brand continues to grow in the U.S. Hankook’s promotions, along with its growing presence in Major League baseball parks around the country, demonstrate its continued commitment to building its brand awareness among American consumers, the company notes.
“We’re focused on investing in promotions, marketing and sponsorship opportunities, allowing us to engage consumers on our way to furthering our status as a top-tier tire company in the U.S.,” says Lee.
The Great Catch Mail-in Rebate program was available to consumers who purchased four select tires of any size between April 1 and June 30 from an authorized Hankook retailer. The tires included in the rebate program were Hankook’s top-of-the-line Ventus V12 evo Ultra-High Performance tire, the Ultra-High Performance All-Season Ventus V4 ES, the SUV/Light Truck Performance All-Season Venus AS and the Premium Touring All-Season Optimo H727 which offers consumers a 100,000 mile treadwear warranty, one of the best in the industry.
Building on the success of Great Catch, Hankook launched its 2011 Great Hit promotion Sept. 1 with an increase in the rebate offer available to consumers. Consumers who purchase four select tires through Nov. 30 with be eligible for a mail-in rebate of up to $80. Consumers can register online for the giveaway at www.hankooktireusa.com/greathit2011.