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After Nitto, how do the other tire companies fare on Facebook?

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Recently, Modern Tire Dealer reported that Nitto Tire U.S.A. Inc. topped the tire industry in the number of people who clicked the “Like” button on its Facebook page. According to the Nitto advertising agency, Cie Studios, this important measure of success is a sign of customer loyalty.

(For more information, check out "268,582 people can't be wrong about Nitto's Facebook page.")

Edward Yu, president of Cie Studios, attributed the site's popularity to hard work. "We spend a lot of time with our clients on generating compelling user content and engagement," he said. "So in Nitto's case, we help them engage with their enthusiast customers/fans through videos, photos, news stories, giveaways and contests, and general 'conversation' with their fans."

So, how do the other tire companys rank in terms of being “Liked” on their respective Facebook pages? Using MTD's domestic replacement tire brand share list from the 2011 Facts Issue as a guide, and trying as much as possible to compare the Web sites on an apples-to-apples basis, here are the rankings, in descending order.

1. Nitto: 268,582                       14. Hankook: 4,885

2. Falken: 198,148                   15. Dunlop: 4,856

3. Bridgestone: 188,930         16.  Toyo: 4,576

4. BFGoodrich: 39,341            17. Nexen: 2,112

5. Cooper: 37,497                    18. Kumho: 1,861

6. Continental: 20,463             19. Uniroyal: 829

7. Michelin (guides): 16,981   20. Sumitomo: 7

8. Big O: 12,782 21.                  21. Hercules: 5

9. Goodyear (blimp): 11,297   22.  Multi-Mile: 4

10. Yokohama: 10,622             23. Cordovan: 3

11. General: 9,428                    24. Mastercraft: 3

12. Firestone: 8,819                  25. Kelly: 2

13. Pirelli: 6,030

Since we ran the item, by the way, Nitto's "likes" have jumped to 278,614.

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