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Maxxis ‘Cheers for the Earth’ with Yao Ming

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Maxxis ‘Cheers for the Earth’ with Yao Ming

Basketball star Yao Ming joined Maxxis International officials as they celebrated the company’s Cheer for the Earth initiative. The event targets environmental protection through fuel efficiency.

The event was held Aug. 16, 2011, at the Shanghai Regent Hotel in Shanghai, China.

Because proper tire pressure is crucial to fuel efficiency, Maxxis is offering free pressure checks and free tire inflation at more than 1,000 stores throughout China in July and August. More than 150,000 customers have taken advantage of the promotion to date, saving an estimated 61,965 tons in carbon emissions.

Maxxis General Manager Gary Lee said that actions by individual consumers are important in protecting the planet. He says tire pressure has a direct impact on overall fuel consumption. The company is committed to supporting and encouraging green driving practices, and sponsored a similar promotion in 2010.

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