Kumho adds Bills to sports marketing push
Kumho is the official tire of the Buffalo Bills National Football League team. Kumho Tire USA Inc. recently announced the new partnership for the 2011-2012 season, which includes promotions with Dunn Tire LLC.
As part of the agreement, Kumho will receive branding on the back of Buffalo Bills season tickets, season suite tickets, individual game tickets and online downloadable tickets (on ticketmaster.com).
Buffalo, N.Y.-based Dunn Tire will offer ticket holders $75 off any four Kumho brand tires as a special “ticket back” offer redeemable at any Dunn Tire location.
Dunn Tire, with 30 retail locations, is 35th on the Modern Tire Dealer 100 list.
Kumho also will receive:
* various advertising opportunities during each home game played at Ralph Wilson Stadium;
* advertising and promotional inventory on the team’s Web site, along with communication access to the team’s fan database.
"Over the past two years, our sponsorships of NCAA, NBA and U.S. Soccer properties have significantly raised awareness and consideration for the Kumho Tire brand and exposed our exciting lineup of ultra-high performance passenger and light truck tires to passionate sports fans across the country," says Rick Brennan, vice president of marketing."
Bruce Popko, Bills senior vice president of business development, adds that partnering with Kumho and Dunn Tire will help all the parties cultivate their brands together.
For more information about Kumho products, visit www.kumhotireusa.com.