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Yokohama hikes commercial truck tire prices 8%

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Yokohama Tire Corp. will implement price increases on its medium truck and commercial light truck tires effective July 1, 2011.

The hikes will average 8%, with some in-line adjustments.

"The price increase is due to the continued escalation of raw material costs, as well as other costs associated with the manufacturing and transportation of commercial products," says the company.

Yokohama is the latest tire company to announce price increases.

Consumer

* Pirelli & C. SpA raised prices on all consumer tires in the U.S. from 6% to 9%. The changes went into effect on June 1.

* Toyo Tire U.S.A. Corp. increased the dealer base price on passenger car and light truck tires up to an average of 8% on June 1.

* Falken Tire Corp. will increase prices up to 8% on its consumer tires effective July 1.

Commercial

* Continental Tire the Americas LLC will increase prices on all Continental, General and Ameri*Steel brand replacement commercial truck tires sold in the U.S. by 11% effective July 1, 2011.

* Michelin North America Inc. will increase prices by an average of 12% on Michelin and BFGoodrich replacement commercial truck tires effective July 1. The increase also includes Michelin Retread Technologies retreads sold in the U.S. Michelin also raised prices up to 6% on Michelin brand replacement ag tires sold in the United States and Canada effective July 1.

* Double Coin Holdings Ltd. raised prices up to 6%, effective June 1, on all Double Coin produced radial truck, OTR, crane and industrial tires. That included associate and private brand radial truck tires.

* Falken Tire Corp. raised commercial truck tire prices by up to 10% effective June 1.

* Hankook Tire America Corp. raised prices on its commercial tires, including Hankook and Aurora, effective June 1. The increases were up to 9%.

Canada

* Pirelli Tire Inc. will raise prices 5% on its summer and all-season passenger and light truck tires effective July 1.

* Yokohama Tire (Canada) Inc. raised prices on its consumer tires on May 1, 2011. According to the company, all pricing on unfilled orders placed before May  1 "will be re-calculated at the new prices."

The price increases varied by tire category: High Performance, 5%; Light Truck, 4%; Passenger Touring, 4%; Winter, 4%.

* Michelin North America (Canada) Inc. raised consumer tire prices up to 10% effective June 1, 2011. (The product lines included in the company's April 1, 2011, "Winter Tires Base Price Book" were not included.)

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