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Michelin tops customer satisfaction list

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Michelin tires have ranked highest in satisfaction in the J.D. Power and Associates Original Equipment Tire Customer Satisfaction Study.

The study is based on responses from more than 26,000 new-vehicle owners who purchased a 2009 or 2010 model year vehicle. The study was fielded between October and December 2010.

The 2011 honors brings Michelin’s lifetime total of J.D. Power and Associates awards to 66, more awards than any other tire manufacturer since the study launched in 1989, Michelin North America Inc. notes.

Michelin received the industry’s top honors in the Luxury, Passenger Car, Performance Sport and Truck/Utility segments, posting improvements over 2010 and scoring significantly above the industry average in each segment.

“Michelin’s success in the J.D. Power and Associates study is the result of relentless commitment to innovation and technical performance, working in a true collaborative partnership with automotive manufacturers to provide the right tire for each vehicle,” says Rob Murray, Michelin’s vice president of operations for passenger and light truck original equipment tires. “We are always pleased to see owner response confirming our success in delivering outstanding products with the highest levels of satisfaction.”

Michelin is the highest-volume brand in the Luxury segment and the only brand in this category to perform significantly above average. The Pilot HX MXM4 is Michelin’s highest-volume tire in the segment, fitted on Acura, Cadillac, Lexus, Mercedes-Benz and Volvo vehicles.  In the high-volume Passenger Car segment, where Michelin fitments include Honda Accord, the brand scores 68 points above segment average. 

The Pirelli brand came in second in the survey, with the highest score in the appearance category. Other brands listed were Bridgestone, Goodyear, Continental and Dunlop.

Michelin regained top honors in the Performance Sport segment with a 99-point improvement. Michelin fitments in the category include BMW 6-Series, Chevrolet Corvette, Cadillac CTS-V and Porsche 911. While the average score in the Truck/Utility decreased, Michelin’s performance improved.

Goodyear ranked second, followed by Continental and Bridgestone.

Michelin came out on top in the Passenger Car segment, beating out Pirelli, Yokohama, Continental, Goodyear, Firestone, Dunlop, Bridgestone, Hankook, Toyo and Kumho.

In the Truck/Utility segment, Michelin won over Bridgestone, BFGoodrich, Continental, Goodyear, Hankook and General brands.

For more information on studies from J.D. Power and Associates, see the Web site

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