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Purolater promotes oil, air and cabin air filters

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Purolater promotes oil, air and cabin air filters

Purolator Filters NA LLC is offering four new promotional rebates for its oil, air and cabin air filters. One of the goals is to get customers into your dealership.

"With the summer travel season soon to be on us, changing a vehicle's filters should be on most vehicle owners' automotive to-do list before they head out on the road," says Chuck Kerrigan, director of marketing.

"While fresh oil and air filters protect a car's engine from dust and dirt, a new (activated charcoal) cabin air filter will protect the vehicle's occupants from breathing in air that is contaminated with roadside dust pollen, soot and mold spores and even noxious gases and odors."

The four rebate programs are:

1. Purolator's Pure As Gold. The oil and air filters promotion program offers motorists in the United States a $12 rebate on the purchase of any Purolator PureONE or Classic oil filter plus any Purolator PureONE or Classic air filter. In addition, it also offers a "golden bonus" sweepstakes chance to win $500.

This rebate is valid only on purchases made between May 1, 2011, and Sept. 30, 2011, at participating retailers. There is a limit of two filter rebates per household address, with a maximum payout of $24 per household.

2. "Metal Wars." The oil filter promotional campaign is based on the company's filtration videos titled, "Metal Wars." These videos highlight the quality of the materials used in the manufacture of Purolator PureONE and Classic oil filters.

The "Metal Wars" promotion offers motorists a $3 mail-in-rebate on any Purolator PureONE oil filter and a $1.50 mail-in-rebate on any Purolator Classic oil filter purchased between April 3, 2011, and Oct. 29, 2011. There is a limit of four filter rebates per household address, with a maximum payout of $12 per household.

3. Purolator Air Filter Rebate. The promotion, which runs between April 3, 2011, and Oct. 29, 2011, offers a $7 mail-in-rebate on any Purolator PureONE air filter, and a $5 mail-in-rebate on any Purolator Classic air filter.
There is a limit of two filter rebates per household address, with a maximum payout of $14 per household.

4. Breathe Easy. The cabin air filters promotion will receive a $5 mail-in rebate on purchases made between April 3, 2011, and Oct. 29, 2011. There is a limit of two filter rebates per household address, with a maximum payout of $10 per household.

"Although the 2011 promotional campaign targets do-it-for me and do-it-yourself motorists encouraging them to ask their repair shops to install Purolator filters at the time of service, or do it themselves, it is expected to generate considerable pull-though sales for automotive retailers and repair shops, as well,"  says Kerrigan.

Rebate forms are available at www.purolatorautofilters.com under the drop down menu "Promotions" and "Special Offers."

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