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General Tire kicks off the Miss Mint 400 competition

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General Tire is turning up the heat for the 2011 Mint 400 race by kicking off the
event with the Miss Mint 400 competition which started on Feb 28, 2011.
Girls from across the country compete for the Miss Mint 400 crown, which
brings with it the prestigious Miss Mint title, a prize package,
national exposure and a General Tire photo shoot.

Do you think you have what it takes to be the next Miss Mint 400? The
contest is open to women 21-years-of-age and older who are legal
residents of the fifty U.S. states and the District of Columbia (void in
New York, Florida, Rhode Island, and U.S. territories and possessions,
including Puerto Rico, and where prohibited). The contest starts now
through March 15. To participate, entrants must upload two photos of
themselves to www.generaltire.com, one head shot and one full-body shot.

The top ten women with the highest scores on March 15 will make it to
the second round of competition.  From there, only three women will move
on to the final round.  Each of the finalists will attend the Miss Mint
400 crowning ceremony of Thursday March 24th and that evening the 2011
Miss Mint 400 will be crowned.  The winner will receive three nights of
hotel accommodations in Las Vegas, $1,500 and she will also have the
once-in-a-lifetime opportunity to model in a General Tire photo shoot.

"The Miss Mint 400 contest has definitely added excitement around the
SNORE General Tire Mint 400 race," said Dana Zamalloa, Marketing, PR and
Communications Manager, General Tire. "Last year we had a record high
number of votes and I am anticipating that the competition will be even
hotter for 2011."

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