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For the new Falken Azenis, the time is right now

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For the new Falken Azenis, the time is right now

Falken Tire Corp. previewed its Azenis PT722 A/S at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., last November. The projected roll out of the tire was some time this year.

That time has finally arrived. The Azenis PT722 A/S will be available to dealers on March 1.

Falken says the premium ultra-high performance touring tire is "specifically targeted at consumers looking for a smooth, quiet UHP tire without sacrificing performance or tread life." It is backed by either a 60,000-mile limited tread wear warranty (for 600 UTQG sizes) or 40,000-mile warranty (440 UTQG sizes).

(For more background information, click on "SEMA Show, Day Three: Falken adds to UHP and truck tire lineups.")

“To compliment the launch of the PT722, we have planned one of the most comprehensive and exciting promotional campaigns in the history of Falken Tire,” says Andrew Hoit, Falken's director of marketing.

“We will be giving away a 2011 Porsche Cayman to one lucky winner in a national sweepstakes, which will be promoted concurrently at events, print, online, and television.”

The tire will be available in 44 sizes ranging from 16 inches through 20 inches. For more information on the company, visit www.falkentire.com.

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