Toyo Tire U.S.A. Corp. reports it is returning as a sponsor and official tire of the Ultimate Fighting Championship (UFC) for 2011.
The Toyo Tires name will once again adorn sides of "Tthe Octagon" during six live UFC Pay-Per-View events. In addition, the Toyo Tires logo will be included on the canvas for select UFC Fight Night events broadcast on VERSUS and Spike TV.
The first event to feature the Toyo Tires logo will be UFC Fight Night Fight For the Troops 2 airing live on Spike TV this Saturday at 9 p.m. EST. Toyo Tires will then make its first Pay-Per-View appearance of the year on February 5 at UFC 126: Silva vs.. Belcort live from the Mandalay Bay Events Center in Las Vegas.
Toyo Tires was the official tire of the UFC from 2006 to 2008. The sponsorship began with Ultimate Fight Night at the Hard Rock Hotel and Casino in Las Vegas on Jan. 16, 2006. Since that time, UFC has expanded globally and is one of the fastest growing sports in the world, the company says.
Today, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages.
