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Sentaida adds Horbatt to sales team

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Sentaida International Inc. has appointed Robert “Bob” Horbatt to the position of Great Lakes regional sales manager.

He will be responsible for developing the company's markets through tire dealers and distributors in the Great Lakes region as well as the Northeast.

Horbatt is a tire industry veteran. Most recently he served as Mid-Atlantic sales manager with Tireco Inc. At Sentaida International, he joins the sales team consisting of Stan Zimnisky, West Coast; J. Dale Guerrieri, Great Plains; and Hilton Cordero, Southeast, reporting to Maxwell Wee, director of sales.

Sentaida International Inc. is a wholly-owned division of the Sentaida Group Co. Ltd., manufacturer of Delinte, Landsail and Sentaida brands of passenger, ultra-high performance, light truck and medium truck tires. 

For more information, see the company’s Web site at


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