Using the International Tire Expo (ITE) as a backdrop, Goodyear Tire & Rubber Co. signed supply agreements with TBC Corp. and SURE Tire Co.
The agreement with TBC extended a 40-year relationship between the companies. "TBC has experienced significant growth over the past years, and will invest in its retail and wholesale businesses to ensure continued growth and success in the future," says Larry Day, TBC's CEO and president.
"Goodyear has been a strategic partner with TBC in this growth, and we will continue to reward our long-term suppliers with business opportunities."
Jon Rich, president of Goodyear's North American Tire operation, says the new 10-year agreement is a sign of TBC's confidence in Goodyear. "As a long-term, reliable supplier, Goodyear recognizes the importance of TBC in the tire industry -- with solid brands of its own and a collection of tire and service outlets that make it one of the foremost tire retailers in the country."
The agreement with SURE Tire will extend its association with Goodyear until Oct. 1, 2008. The agreement includes Goodyear's continued supply of Remington tires to the marketing group.
"Remington is well-known in the tire industry as a value brand with a reputation built on high quality and solid territory protection," says Steve Disney, SURE Tire president.
In addition to Remington, Goodyear also manufactures the Summit, Universal Co-op and Essenza tire lines for SURE Tire and its 29 shareholder members.
"Coming from a key customer group, this is another vote of confidence in Goodyear's plans to turn around our North American business," says Rich.
