Treadways Corp.'s new www.treadmasters.com Web site contains information about the Treadmasters marketing program.
The site includes information on tire brands, sales territories, tire purchase requirements, warranties, point of purchase materials and other topics.
It also contains information on supplemental products offered through the program, like batteries, oil and business software.
"The primary focus of Treadmasters is to provide traffic building and team building tools that members can execute to grow their sales and profitability," say Treadways officials.
Treadways is the second largest private brand tire marketer in the United States with combined 3% share of the replacement passenger tire market, according to Modern Tire Dealer data.
Treadways offers Pirelli brand products through Treadmasters.
