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Goodyear names consumer tires president

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Goodyear Tire & Rubber Co. has named Lawrence D. Mason to the newly created position of president, consumer tires, North American Tire.

"Mason will lead and direct all North American business activities for the consumer tire unit, with responsibility for sales to dealers, distributors, mass retailers, company-owned outlets and original equipment vehicle manufacturers," say Goodyear officials.

Mason, 43, comes to Goodyear from Huhtamaki-Americas, where he served as president of North American food service and retail consumer products.

Prior to that, he spent 19 years at Proctor & Gamble Co.

"Larry Mason is a proven business leader with outstanding achievements in developing and implementing customer-driven business plans and processes," says Jon Rich, president of Goodyear's North American Tire unit.

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