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Hercules to roll out new UHP tires next year

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Hercules Tire & Rubber Co. plans to introduce a new ultra-high performance line in 2004.

The line will focus on two segments, says Steve Buck, Hercules general manager and vice president of its tire division:

1. H-rated, "more or less for the tuner market;"

2. V- and Z-rated, "probably up to 20 inches.

"We're also looking at a new SUV performance tire line."

Hercules is the third largest private brand tire marketer in the United States with 2.5% share of the replacement passenger tire market, according to Modern Tire Dealer research.

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