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Falken hires business development director

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Falken Tire Corp. has hired Bruce Ware, a 20-year industry veteran, as director of business development.

Ware formerly worked with Big O Tires Inc., a division of TBC Corp.

"We intend to capitalize on our products both from a performance and an image standpoint," says Ware. "In most of the key markets the Falken brand is well known, but there are still some areas where we feel we have huge growth potential."

"Bruce's history on the dealer side of the business will help us understand how to be a better and more responsive supplier to our customers," says Richard Smallwood, vice president of marketing and sales.

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