Michelin names truck tire marketing VP

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Michelin North America Inc. (MNA) has named Marc Laferriere vice president of marketing for Michelin Americas Truck Tires (MATT).

Laferriere replaces Randy Clark, who has assumed other duties within the company.

A 19-year Michelin veteran, Laferriere previously served as director of commercial business for Michelin Canada.

He will report to MATT COO and MNA Executive Vice President John Rice.

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