Jim Seidel is Greenwood Village, Colo.-based Great American Tire's new national sales manager.
Seidel will focus on developing Great American's sales division and vendor partnerships.
A 14-year tire industry veteran, he spent 12 years with Bridgestone/Firestone North American Tire LLC, where he most recently served as regional fleet manager.
Great American Tire is the 88th largest independent tire dealership in North America with 15 outlets in six states, according to Modern Tire Dealer statistics.
The dealership plans to open more than 35 additional stores within the next three years.
