Rhino Linings USA set to launch national promotion

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Rhino Linings USA Inc.'s 15th Anniversary Vacation Giveaway kicks off October 1 and runs through November 30.

Customers who purchase a Rhino Linings truck bedliner from a participating Rhino Linings dealer receive three days, two nights hotel

accommodations at a wide variety of select hotels across the U.S.

Valued at $110 to $674 (depending on the destination), the vacation giveaway offers Rhino Linings customers the option of staying in three-diamond or three-star hotels in locations such as Anaheim, Calif.; New Orleans, La.; St. Thomas, U.S. Virgin Islands; Myrtle Beach, S.C., and many more popular vacation cities.

The nationally advertised Vacation Giveaway follows Rhino Linings USA's "Bucks for Books" national marketing campaign, which closes September 30.

"Bucks for Books" promotes childhood literacy and encouraged customers to donate a new or gently used children's book(s) in exchange for $25 off a Rhino Linings sprayed-on truck bedliner.

Each participating Rhino Linings dealer will donate the collected books to a local charity. The sale was promoted nationally through TV commercials, magazine ads, direct mail, e-mail and the company Web site.

"We are always evaluating our dealers' marketing needs," said Brian Marks, Rhino Linings USA director of marketing. "Our goal is to optimize sales opportunities for all Rhino Linings dealers. Many of our fall promotions are

specifically designed to keep sales momentum going for our dealers after thebusy summer season."

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