Bridgestone/Firestone announces consumer, truck tire personnel changes

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Bridgestone/Firestone North American Tire LLC (BFNT) has made key appointments in its consumer replacement tire and truck tire units.

Brad Booth, currently manager of channel marketing for Consumer Tire, has been promoted to regional general manager for key accounts for the organization. He replaces John Baratta, who was recently promoted to director of consumer retail sales. Booth will oversee key account distributor customers.

Brian Ebert has been named region general manager, Northcentral Region Commercial Tire. He will be responsible for supervising dealer replacement, national fleet and government sales of truck and bus tires.

"The experience held by both Ebert and Booth will served them well in their new positions," say BFNT officials.

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