Bridgestone/Firestone North American Tire LLC (BFNT) will formally launch its TireStarz program in Canada on July 1.
"This is not a test run," says Michael Sigillito, director of Canadian consumer tire marketing, Bridgestone/Firestone Canada Inc.
TireStarz has more than 600 associate dealers, making it the third largest tire distribution group in North America, according to Modern Tire Dealer statistics.
"TireStarz (also) will bring to the independent Canadian tire dealer an opportunity to tap into the vast retail knowledge and business success" of other Bridgestone/Firestone dealers and BFNT-owned stores, according to Lou Monico, who will manage TireStarz operations in Canada.
The Canadian version of TireStarz will offer Bridgestone, Firestone, and Dayton brand tires.
