Retail

Yokohama creates Ad Planner for dealers

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Yokohama Tire Corp.'s new Web-based Ad Planner gives dealers access to logos, clip art and other advertising materials.

It also houses information on print, radio, TV and direct mail advertising, and dealer signage.

Dealers also can request point-of-sale materials and TV dub spots by e-mail as part of the program, according to Yokohama officials.

Access passwords are being coordinated through Yokohama's Marketing Communications Department.

For assistance, call Robin Onder at (800) 423-4544, ext. 3901.

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