BL Systems, CEMB U.S.A. has hired two regional sales managers: Mac Carmichael in the southwest region, and Will Reid in the northwest region.
As part of his responsibilities, Carmichael will hold training sessions and conduct on-site product demonstrations for the company's distributors and salespeople.
Reid's duties also will include training. "His eight years of experience in the distribution of wheel balancing and tire changing technology will continue the momentum CEMB is building in the Northwest," says General Manager Roby Edwards.
Last October, BL Systems, a tire changer and wheel balancer manufacturer based in Buford, Ga., changed its name to BL Systems, CEMB U.S.A., and added the CEMB name to its product lines. In February, BL Systems named Stephen Schwertly director of sales.
