Kumho launches radio-controlled car promotion
Kumho Tire U.S.A. is giving away radio-controlled cars to customers who buy a set of Kumho Ecsta ultra-high performance tires.
The promotion runs from May 17 through July 5, 2003.
Qualifying tires include the Ecsta 712, Ecsta MX and Ecsta STX.
Kumho will support the campaign with national media, in-store displays and a co-op ad program, plus free point-of-sale kits that include counter cards, ad slicks and other materials.
The Ecsta MX is Kumho's latest UHP entry and is available in 26 sizes.