Kumho launches radio-controlled car promotion

Order Reprints

Kumho Tire U.S.A. is giving away radio-controlled cars to customers who buy a set of Kumho Ecsta ultra-high performance tires.

The promotion runs from May 17 through July 5, 2003.

Qualifying tires include the Ecsta 712, Ecsta MX and Ecsta STX.

Kumho will support the campaign with national media, in-store displays and a co-op ad program, plus free point-of-sale kits that include counter cards, ad slicks and other materials.

The Ecsta MX is Kumho's latest UHP entry and is available in 26 sizes.

Related Articles

How to Leverage Inspections to Drive More Business

The Power of Perseverance: Past Tire Dealer of the Year Award Winners Keep Moving Forward

MTD Tire Dealer of the Year Profile: Chip Wood

You must login or register in order to post a comment.