O.K. Tire Stores Inc. recently appointed Carolle Gagnon eastern regional manager, sales and franchising. She will oversee Canada's Quebec and Maritimes provinces.
Gagnon, formerly responsible for franchise and marketing in key markets in Quebec, will report directly to Ken MacLeod, O.K. Tire's CEO and president.
In other company news, O.K. Tire recently celebrated its 50th anniversary at the O.K. Tire Conference in Vancouver, British Columbia. Two new directors were elected to the O.K. Tire board: Darryl Croft of Etobicoke, Ontario, and Jules Bolduc of Levis, Quebec.
MacLeod, who replaced Don Blythe as president, also will hold a seat on the board. Blythe retired after 30 years of service.
The company's new national advertising campaign, "We've Got Local Attitude," will feature hockey hall of famer Gordie Howe as its spokesman.
O.K. Tire is a Canadian dealer-owned company with 230 independent tire and auto service locations across Canada. Annual retail sales for the group exceed $250 million (in Canadian dollars).
The company plans to expand its number of locations to 300 by the end of 2005.
