Toyo Tire (U.S.A.) Corp. has appointed Travis Roffler national director of sales.
Roffler has had more than 10 years of experience in the tire industry, including Michelin Tire Corp.'s marketing manager for the western states and brand manager, tire operations for Denver, Colo.-based Great American Tire & Auto Service Centers.
He was most recently vice president of marketing for Denver-based Network Advertising Inc.
Roffler will be based in Toyo's corporate office in Cypress, Calif.
