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BL Systems names new director of sales

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BL Systems, CEMB U.S.A. recently named Stephen Schwertly director of sales.

"His 20 years experience in sales management combined with his years in the automotive industry will build the brand name of CEMB across the (United States)," says Roby Edwards, the company's general manager.

Schwertly’s responsibilities include building, managing and maintaining a network of independent distributors that offer the CEMB line of tire changers and wheel balancers.

Last October, BL Systems, a tire changer and wheel balancer manufacturer based in Buford, Ga., changed its name to BL Systems, CEMB U.S.A., and added the CEMB name to its product lines. The company then launched a new strategy to market the CEMB label domestically.

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