Goodyear Tire & Rubber Co. has signed a deal with ESPN Regional and Conference U.S.A. to make its Kelly brand the title sponsor of the C-U.S.A. Men's Basketball Tournament for the next three years.
This year's tournament will be held March 12-15 in Louisville, Ky.; next year's event is slated for Cincinnati, Ohio.
Fourteen colleges comprise C-U.S.A.'s basketball roster.
