Retail

Kelly brand to sponsor college basketball tourney

Order Reprints

Goodyear Tire & Rubber Co. has signed a deal with ESPN Regional and Conference U.S.A. to make its Kelly brand the title sponsor of the C-U.S.A. Men's Basketball Tournament for the next three years.

This year's tournament will be held March 12-15 in Louisville, Ky.; next year's event is slated for Cincinnati, Ohio.

Fourteen colleges comprise C-U.S.A.'s basketball roster.

Related Articles

How to Leverage Inspections to Drive More Business

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

McCarthy Tire Service To Close Kingston Store

You must login or register in order to post a comment.