TBC introduces new light truck tires, re-positions Fulda brand
TBC Corp. has added the new Sport RLT line and Wild Trac Radial LTR tire to its light truck product line-up while adjusting pricing on its Fulda performance line.
The Sport RLT line will be introduced "with nine of the most popular plus fitments in the market," according to TBC officials.
The "extreme"-looking line goes into production during the late second quarter or early third quarter of 2003.
TBC's Wild Trac Radial LTR will be available by the middle of Q2 2003 and contains a computer-designed tread.
TBC also has re-aligned Fulda's pricing.
"We're going to take Fulda (pricing) to private brand levels," says Gary Paulson, TBC vice president of sales.
Fulda previously has been priced at the premium level.
"We had it positioned wrong from the pricing perspective."
In addition, TBC has eliminated Fulda's co-op ad program.
The company started marketing Fulda tires in the United States in 1997.