Retail

Kumho launches updated Web site

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Kumho Tire USA's recently updated Web site -- www.kumhotireusa.com -- now offers new benefits for consumers and dealers.

Consumers will find an easy-to-navigate, user-friendly site with a tire selector guide, tire safety and tire care tips, warranty information, a primary and associate dealer locator and a frequently asked questions (FAQs) section.

Tire dealers will find a new Online Marketing Vault, "an electronic asset management program for cataloging and organizing all of Kumho's marketing and merchandising support materials," says Mike Leverington, Kumho's director of marketing.

Included are photos, logos, headers, advertising clip art, merchandising items, wearables, promotional items, signage, dealer support literature and other dealer-sensitive information.

The Vault will be updated continuously and accessible 24/7 via a user name and password, which can be acquired by completing the online registration form on the Web site. Access will be granted within 24 hours, says Kumho.

"Our revamped Web site is part of a master development plan that will be implemented over the next two years," added Leverington. "We will continue to make the site more interactive and will further enhance its strength as a resource for consumers and dealers."

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