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Bridgestone lauches Web site celebrating the Enzo Ferrari

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Tokyo-based Bridgestone Corp. has launched a Web site dedicated to Ferrari's premier model, the Enzo, which is factory-equipped with Bridgestone tires.

The site -- www.forzarossa-bridgestone.com -- which went "live" today, is part of a "systematic program of global branding for the Bridgestone Group," the company says. That program provides for establishing the Bridgestone name as a worldwide corporate identity for the group while continuing to promote products under the Bridgestone, Firestone and other brands.

A link to the new site can also be found at Bridgestone Americas Holding Inc.'s Web site, www.bridgestone-firestone.com.

Ferrari presently equips the Enzo exclusively with Bridgestone tires. The two companies have enjoyed a successful partnership in production vehicle models and in race cars.

On the race track, that partnership has produced four consecutive constructors' championships in Formula One (F1) competition.

Bridgestone's Forzarossa Web site "will be a festival of red and black, evoking the color themes of both Bridgestone and Ferrari," says Bridgestone.

It will begin by presenting several articles about the Enzo Ferrari drawn from diverse media, says Bridgestone. Interviews with engineers responsible for the development of the vehicle and its tires will be added later.

Links to the Forzarossa Web site will appear on the Bridgestone and Ferrari corporate Web sites at www.bridgestone.co.jp and www.ferrariworld.com.

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