Manchester United Tire expands into the Middle East and Africa
Apollo Tyres Ltd.'s co-branded Manchester United tire was launched in India earlier this year. Since then, it has become available in Thailand and the United Kingdom.
Add the Middle East and North Africa to the list. The limited edition tire was recently introduced at the Dubai International Motor Show by Marco Paracciani, Apollo's chief marketing officer; Quinton Fortune, former Manchester United mid-fielder; and Ahmad Alserkal, Apollo’s business partner for the
United Arab Emirates.
"The MENA region is a very important and growing market for us," said Paracciani. "After setting up our sales and distribution hub in Dubai two years back, we have been able to increase our sales and footprint in the region multi-fold.
"We are introducing this limited edition tire for the huge following of Manchester United in the MENA
region and the tire would be available for sale immediately.”
With the help of Fortune, Apollo organized an "Apollo Go the Distance Challenge" for 30 kids, who were selected through a Facebook contest by Apollo's business partner, Alserkal Group. Fortune helped the kids participating in the Go the Distance Challenge to understand the importance of control, accuracy and agility while playing soccer (football outside the U.S.).
Going forward, Apollo will be organizing similar Go the Distance soccer challenge events in the MENA region.
The dual-branded Apollo–Manchester United tire will be available in select 15-inch rim sizes. According to the company, it has a "modern and sporty" tread pattern that is designed for:
* superior handling in wet and dry conditions;
* shorter braking distance; and
* low noise.
Designed and developed at Apollo's Global R&D Centre in Enschede, The
Netherlands, the tire has been extensively tested by leading independent test agencies such as IDIADA in Spain and ATP Papenburg in Germany,
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