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2015 AAPEX: Denso Expanding Thermal Market Coverage with 500 New Part Numbers

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2015 AAPEX: Denso Expanding Thermal Market Coverage with 500 New Part Numbers

Denso Products and Services Americas Inc. is adding more than 500 part numbers to its thermal product lines in 2016. The company made the announcement at the 2015 Automotive Aftermarket Products Expo (AAPEX).

“We are adding more than 500 new part numbers to our inventory of engine cooling and air conditioning components,” says Fran Labun, vice president of Denso’s sales group.

The new products will be available by March of 2016. Here’s a breakdown of the rollout:

Compressors: One-hundred part numbers will be added to the First Time Fit A/C compressors, beginning in December 2015.

Radiators: In March 2016 400 radiator parts will be available, which the company says will increase Denso’s market coverage from 30% to 70%.

Fittingly, Denso’s new president for the Americas, Haruhiko “Hal” Kato was on hand for the announcement at AAPEX. Kato joined Denso in 1986 and worked in air conditioning systems research and development before becoming general manager of the heating and cooling product division in 2012. He was named president earlier this year and has relocated to the company’s southern California headquarters.

For more information visit Denso at AAPEX booth no. 2226, or go to densoautoparts.com.

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