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The Automotive Service Association (ASA) has added a member benefit that places key performance indicator (KPI) data at the fingertips of today’s shop owner.

Powered by Mitchell 1, the Web-based ShopMeter provides national and regional averages on a number of data sets, including average repair order dollars, top 10 repair jobs, average parts sales and the most frequently serviced vehicles.

“ShopMeter will prove to be a 'must have' tool for shops who recognize the importance of measuring and improving their productivity and financial performance,” says Ron Pyle, ASA president and chief staff executive.

The ability for ASA members to compare and contrast their shop data to regional and national averages will provide them with an immediate benchmark that can be used to assess their business plans and better determine their future, the ASA reports.

“Key performance indicators are important to today’s shop owner because they are the cornerstone of understanding your business,” says Jon Vance, PMP, project manager, Mitchell 1. “Knowing the numbers from your shop, or the shops in your region and state –- and using those numbers to compare your business with the national averages –- lets you see in an instant where you stand and whether you are beating or bucking the trend. This knowledge helps you target your business toward those jobs that produce the most value.”

KPIs are presented by geographic region, by year/make/model (YMM), or by month-to-month comparisons.

ShopMeter can be accessed online through the ASA Web site, www.ASAshop.org. ASA members may access the free product using their six-digit member number.

For more information, call the ASA at (800) 272-7467, ext. 295; or access the electronic benefits portfolio within ASA OnDemand, which can be downloaded from www.ASAOnDemand.com.

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