Five stores in South Florida owned by Fred Christensen Enterprises will be rebranded as Action Gator Tire Stores.
Fred Christensen Enterprises, which does business as Action Gator Tire Stores, acquired the locations over five years ago and is now officially changing their names.
The locations are the Pompano Tire Center in Pompano Beach, Plantation Tire Center in Plantation, Sawgrass Tire Center in Sunrise, Deerfield Tire Center in Deerfield Beach and Boca Raton Tire Center in Boca Raton.
"With our many locations throughout the state, the acquisition allows us to have a higher commitment to serve by combining our resources and implementing new technology," says owner Fred Christensen. "We are very excited to continue to service the South Florida area."
The rebranding initiative is part of Action Gator Tire's marketing strategy to further strengthen its overall position as the leading automotive repair company in Florida.
Family owned and operated since 1964, Action Gator Tire operates 25 retail stores and three commercial outlets in Florida. The company is tied for No. 40 on the Modern Tire Dealer 100 list of the nation’s top independent tire dealers.
For more information on the company, visit www.actiongatortire.com.
