New GTE session covers online tire shopping
The Tire Industry Association (TIA) has added an educational session to its lineup at the Global Tire Expo (GTE) featuring a Google strategy manager to talk about how consumers use digital to buy tires.
The hour-long session is set to begin at Noon on Tuesday, Nov. 3, 2015. Here are the details:
Using Digital to Your Advantage
Speaker: Jamie Reutershan, Strategy Development Manager, Auto, Google
Location: Las Vegas Convention Center, South Hall, S106-107
Jamie Reutershan from Google will present data from the new 2015 release of the Google/Critical Mix “Tire Buyer’s Path to Purchase” survey to examine how tire buyers use digital when shopping for new tires. These trends are used as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers.
Review the full lineup of GTE sessions here.
The Global Tire Expo – Powered by TIA is held during the Specialty Equipment Market Association (SEMA) Show, Nov. 3 through Nov. 6, 2015 at the Las Vegas Convention Center. SEMA Show registration information can be found at www.semashow.com.
For more information about TIA, visit www.tireindustry.org or call 800-876-8372.