Consumer Tires Retail

New GTE session covers online tire shopping

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The Tire Industry Association (TIA) has added an educational session to its lineup at the Global Tire Expo (GTE) featuring a Google strategy manager to talk about how consumers use digital to buy tires.

The hour-long session is set to begin at Noon on Tuesday, Nov. 3, 2015. Here are the details:

Using Digital to Your Advantage

Speaker: Jamie Reutershan, Strategy Development Manager, Auto, Google

Location: Las Vegas Convention Center, South Hall, S106-107

Jamie Reutershan from Google will present data from the new 2015 release of the Google/Critical Mix “Tire Buyer’s Path to Purchase” survey to examine how tire buyers use digital when shopping for new tires. These trends are used as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers.

Review the full lineup of GTE sessions here.

The Global Tire Expo – Powered by TIA is held during the Specialty Equipment Market Association (SEMA) Show, Nov. 3 through Nov. 6, 2015 at the Las Vegas Convention Center. SEMA Show registration information can be found at

For more information about TIA, visit or call 800-876-8372.

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