Apollo Tyres Ltd. has expanded its "fruitful" association with the Manchester United Football Club to 62 additional countries.
With the addition of "the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei," the association spans 129 countries. Apollo and Manchester United already had an existing partnership in 67 countries in Asia, Europe and few countries of Africa.
"The last two years of our association with Manchester United Football Club has helped increase the awareness for the Apollo brand across select markets," says Marco Paracciani, Apollo's chief marketing officer. "This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”
The association between the two organizations has resulted in the introduction of Apollo and Manchester United branded tires in India, Thailand and the United Kingdom. Last year, a "Go The Distance" football (soccer) pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK.
Similarly, the two organizations came together to nurture young football talent from India.
"Since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans," says Richard Arnold, United’s group managing director. "They have introduced some amazing initiatives, including the installation of its community ‘Go The Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars.
"Apollo Tyres have shown how through our partnership they can create programs like this that not only give something back to the community, but also increase the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.”
For more information on the partnership, check out these links:
"Apollo and Manchester United give back."
