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GCR Tires & Service exhibits at trucking show

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GCR Tires & Service, a division of Bridgestone Americas Tire Operations, is exhibiting for the first time at The Great American Trucking Show (GATS). It is unveiling its new advertising campaign, “We See Things Differently.”

Show attendees will learn how the company approaches everyday services through the lens of customers.

“GCR is a leading provider of commercial tires and service in North America and our trained professionals are focused on delivering the highest quality 24/7 service from coast-to-coast,” says John Vasuta, president, GCR Tires & Service. “We teach our technicians to see things differently. We’re dedicated to minimizing customer down-time and keeping their businesses moving. That’s the GCR difference, and we’re looking forward to demonstrating our distinction at GATS this year.”

The GCR booth experience will highlight the company’s products and services, including torque process, air pressure and maintenance, tire products, and retread, oil and preventive maintenance services. A vehicle from the Arnie Martel Racing Team, a GCR-sponsored drag racing team, also will be on display.

GCR has one of the largest networks of commercial stores in the U.S., offering a uniform customer experience from coast-to-coast. All GCR stores maintain the same hours of operation, employ Tire Industry Association-trained technicians and are supported by a nationally connected sales force. Each store location offers commercial tire brands including Bridgestone, Bandag, Firestone and Dayton products.

For more information about GCR Tires & Service, visit

BATO is a business unit of Bridgestone Americas Inc.

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