Dunn Tire ties its brand to Buffalo Bills
Dunn Tire LLC is connecting its brand with the sporting success of the Buffalo Bills. The company signed a three-year agreement to be the official tire of the pro football team and hired Rex Ryan, the Bills’ head coach, as spokesperson.
To kick off the NFL season, Dunn Tire will launch the Drive for the Championship campaign. Everyone who purchases tires from Dunn Tire during the Buffalo Bills season will be entered into a drawing. If the Bills win the Super Bowl, 1,000 customers will be randomly selected and refunded for their tire purchase (see promotional details and rules at DunnTire.com).
In addition, Dunn Tire is featuring the Driver of the Game promotion beginning with the season opener against the Colts on Sept. 13. At the conclusion of each Buffalo Bills game, a fan will be selected to win a free set of four tires. Fans can register to win at DunnTire.com.
“This is an exciting time for Buffalo Bills fans,” says Robert Clark, managing director of retail operations at Dunn Tire. “We realize how important the Bills are to this region – and we are proud to show our support. As the Official Tire Dealer of the Buffalo Bills, Dunn Tire is looking forward to connecting with the Bills’ loyal fan base throughout the season.”
Dunn Tire will also get its message to Bills’ fans through its new spokesperson. Ryan will be featured in a variety of upcoming marketing campaigns including TV commercials, radio spots and online promotions. Ryan has strong ties to Western New York and the Ontario region. His father Buddy Ryan was a defensive coach at the University at Buffalo.
“We are honored to have Rex Ryan on our team,” Clark. “Rex embodies the same passion, hard work and drive for excellence that we do here at Dunn Tire. Rex is a highly respected coach in the NFL. He has already established a strong bond with the Buffalo Bills fans and we’re confident that enthusiasm will be a positive reflection of the Dunn Tire brand.”
Dunn Tire is based in Buffalo, N.Y., and operates 30 retail stores from Erie, Pa., to Syracuse, N.Y. Dunn is tied for No. 35 on the Modern Tire Dealer 100 list of the nation's largest independent tire dealers.