Continental Tire North America Inc.’s second annual Continental Del Cabo Sportsfest in Los Cabos, Mexico, drew raves.
The first-quarter incentive program "was absolutely incredible," says Orland Wolford, CEO and president of Tire Kingdom Inc. "The personal attention that Continental gives us every day in our business operations is reward enough, but opportunities such as this make our relationship even stronger."
Attendance to this year's event was 50% greater than in 2001.
"The Sportsfest is strictly a reward," says Jeff Jankowski, Continental's director of dealer sales for North America, "and we want to treat it as such. Our dealers earned their way by achieving their first-quarter goals.
"We appreciate their commitment and want to show our appreciation in a way that is truly exciting."
