Bridgestone Corp.'s recently published Mid-term Management Plan calls for the company to increase its sales year-over-year with the goal of achieving sales of 4.4 trillion yen in 2012.
Meanwhile, the firm wishes to "realize operating income of 410 billion yen in 2012," say Bridgestone officials.
Bridgestone listed several other strategies in its Mid-term Management Plan, including:
1. Expansion of its range of "strategic" tire products, including run-flat tires, ultra-high performance tires, wide-base truck tires and others.
2. Continued development of "eco-friendly products," including the company's Ecopia tire line.
3. Development of "solutions business" via its retread operations.
"Bridgestone is working on a strategy to expand retread business globally in line with the degree of maturation of retread in respective markets."
4. Reinforcement of "fundamental competencies," including enhanced procurement.
5. Enhanced competitiveness throughout the supply chain. "Bridgestone will promote full utilization of global logistics center functions, targeting the entire life cycle, from product release to completion of sale.
"By advancing procurement activities, making full use of internally manufactured raw materials and equipment, and effectively utilizing production and logistics functions aiming for consistent total optimization at the global level, Bridgestone will further strengthen its ability to exploit its... competitiveness."
