Retail

Year-long Uniroyal campaign puts thrifty tips at your fingertips

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Michelin North America Inc.'s collaboration with family savings expert Kim Danger has resulted in a series of four eBooks and 14 videos to date.

The eBooks and videos are part of the company's "More Mileage for Your Money" Uniroyal tire campaign. They are being offered to the public for free at Uniroyal.com/MoreMileageForYourMoney throughout 2008.

Series topics include the following:

* "Starting the Year Off Right," comprehensive advice for organizing your home and finances;

* "Hit the Road for Less," creative ideas for a fun and affordable family road trip;

* "Shopping and Cooking Efficiently," quick and easy ways to keep your family fed for less; and

* "Halloween Tricks & Holiday Tips," holiday entertainment, crafts and gift-giving for less.

(For more information on the campaign, see "Michelin hires 'family savings expert' to promote Uniroyal brand, " Jan. 17, 2008.)

"Uniroyal strives to increase value for its customers," says Kaz Holley, Uniroyal brand director. "Our partnership with Kim Danger allows us to open this philosophy up to other areas of consumers' lives, not just tires."

Danger is the founder of Mommysavers.com, one of the nation's most popular online forums for financially-savvy consumers, especially young moms. She is also the author of "1000 Best Baby Bargains."

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