Camoplast Solideal Inc. has changed its name to Camso. Following a transition period, this name also will become the master brand for its OTR tires, tracks and track systems.
Along with the name change, Camso is putting 100% of its effort on 11% of the global tire and track market: the off-the-road market. This focus “creates an in-depth knowledge of the OTR market enabling the company to identify its customers’ very specific needs and hence, develop enhanced tires, tracks and track systems for those needs,” according to the Magog, Quebec-based company.
The new name represents the best of Camoplast and Solideal.
“The launch of Camso highlights the success our company has achieved in just a few years,” says Chairman and CEO Pierre Marcouiller. “We have become the world’s second-largest specialized player in the manufacturing of tires, tracks, and track systems for off-the-road vehicles.”
Camso’s sales in this sector went from $95 million in U.S. dollars to more than $1 billion in seven years. The company serves four markets: material handling, construction, agriculture and powersports.
The “Road Free” company
On one hand, manufacturers of on-road tires aim to create the best tire for one type of use: to drive on a road. On the other hand, the nature of off-the-road mobility implies multiple vehicle applications across numerous surface types. This creates many niche markets.
“One might think that producing on-road and off-road tires are one and the same, but this simply isn’t the case,” says Marcouiller. “This has driven Camso to constantly reinvent itself. Our people take the time to understand the multitude of constraints and challenges that machine operators experience.”
For the Camso team, being “Road Free” means achieving its commitments, being industrious and acting authentically in its relations with its customers and suppliers. This is what the company says the Camso brand aims to communicate to its partners.
Camso designs, manufactures and distributes high-quality tires, wheels tracks and track systems. It works with major OEMs such as Toyota, Caterpillar, John Deere and BRP, as well as several distribution networks.
Camso has more than 7,500 employees in 27 countries. It has four R&D centers and 24 manufacturing plants, and operates an international distribution network in over 100 countries.
