Cooper Tire & Rubber Co. has named David Craig director, channel marketing, and Steve Sawyer director, brand/product management.
Craig will be responsible for managing the development, deployment and measurement of marketing programs "that are designed to promote market share and sales growth within various distribution channels," according to Cooper officials.
Most recently, Craig worked as director of North American advertising for Cooper.
Sawyer will be responsible for "aligning products and brand strategy." A Cooper employee since 1985, Sawyer previously worked as director, customer marketing, and in other positions as well.
