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Tire Consultants adds Minoo Mehta

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Tire Consultants Group LLC, a consultancy that specializes in providing sales, branding, advertising, marketing and operational support to tire dealers and wholesalers in North America, has named automotive industry veteran Minoo Mehta to oversee its new retail and sales operations consultancy unit.

TCG says Mehta will tap a vast and varied background in sales and executive management and business development within the automotive industry in his new role. He has over 30 years of successful retail management experience, working with some of the largest and most notable retail organizations in the U.S. market, as well as the United Arab Emirates.

“Mr. Mehta’s wide-ranging background in retail sales, operations and management will prove invaluable in providing added expertise and understanding of the marketplace to our retail and wholesale clients,” says Skip Viola, president of TCG.

“His in-depth knowledge of the retail marketplace and understanding of business dynamics will be tremendous assets to us immediately, and down the road.”

Since 2012, Mehta served as general manager for Zafco International, a leading importer and exporter of automotive tires, batteries and lubricants, with headquarters in the UAE and serving over 800 customers in 85 countries on four continents. At Zafco Mehta lead long-term retail expansion plans and subsequent purchase of Martino Tire & Auto, adding 10 new locations in two years. He also revitalized Zafco’s retail operations in Dubai.

From 2010 to 2012, Mehta served as regional vice president of American Tire Depot in California. From 1998 to 2010, he held a variety of leadership positions at Discount Tire Centers in California, including general manager from 2007 to 2010. Mehta also has 14 years of sales management experience and ten years of experience as a certified automobile mechanic and instructor of automotive engineering.

TCG provides guidance, expertise, and solutions for tire manufacturers, wholesalers, distributors and retailers. The company’s strategic business services also include supply chain logistics, strategic planning, research and market analysis.

The company was formed in 2012. For more information, visit www.tireconsultantsgroup.com.

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