Continental launches phase two of its online interactive training program

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Continental Tire North America Inc. has launched the second phase of Engage360, its exclusive online interactive dealer training program. The new phase -- the second of three -- includes four new training modules for both the Continental and General tire brands.


ENGAGE 360 is an ongoing program designed to give tire dealers a complete 360-degree look at Continental and General tires -- from the basics to advanced tread technology to selling skills and more (for more information, see "Continental to its dealers: If you train, you will gain," July 18, 2008).


The final phase for 2008 will launch Nov. 1, and will be followed by a new series of modules for 2009. To see an overview of Engage 360, visit

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