Continental launches phase two of its online interactive training program
Continental Tire North America Inc. has launched the second phase of Engage360, its exclusive online interactive dealer training program. The new phase -- the second of three -- includes four new training modules for both the Continental and General tire brands.
ENGAGE 360 is an ongoing program designed to give tire dealers a complete 360-degree look at Continental and General tires -- from the basics to advanced tread technology to selling skills and more (for more information, see "Continental to its dealers: If you train, you will gain," July 18, 2008).
The final phase for 2008 will launch Nov. 1, and will be followed by a new series of modules for 2009. To see an overview of Engage 360, visit www.engage360training.com/overview.html.