Aeolus hosts customers at Volvo Ocean Race
Aeolus Tyre Co. Ltd. recently hosted some of its biggest U.S. tire buyers and distributors at the Volvo Ocean Race stopover at the Fort Adams State Park in Newport, R.I.
The company is a sponsor of the Dongfeng Race Team, one of seven yachts taking part in the race that takes the teams around the world covering 39,000 nautical miles.
The 65-foot race yachts will visit nine global ports of call, giving Aeolus "an opportunity to engage our Aeolus business partners in memorable and interactive branding within their regional markets," the company says.
The Dongfeng yacht is currently second place overall. The race started in Alicante, Spain, in October 2014. The ships have stopped in Cape Town, South Africa; Abu Dhabi, UAE, Sanya, China; Aukland, New Zealand; Itajai, Brazil; and Newport. It is on the seventh leg of the race, heading to Lisbon, Spain. They will then race to Lorient, France; then Gothenburg, Sweden, and finally The Hague, Netherlands.
"Aeolus will benefit from the power of this sports and entertainment platform by connecting tire dealers and consumers on a global scale, for a prolonged activation," says Aeolus.
See more on this in the June issue of Modern Tire Dealer magazine.